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Established in 1889, Michelin holds forefront positions in car, van, SUV, truck, plane, motorbike and cycle tyres aswell travel-related services including maps and the famous Michelin guides. By leveraging its technological leadership and advanced products and services, Michelin has become a global leader. One of the World’s most recognised brands, it’s also the Number One tyre for customer brand loyalty and trust. Choose Michelin for Long Lasting Performance: Michelin is committed to providing safety for drivers when the tyres are new and even when they are worn, thanks to the latest innovations.